Bachelor of Arts in International Marketing Management
Lugano, Suisse
DURÉE
4 Years
LANGUES
Anglais
RYTHME
À plein temps
DATE LIMITE D'INSCRIPTION
15 Jun 2025
DATE DE DÉBUT AU PLUS TÔT
19 Aug 2025
FRAIS DE SCOLARITÉ
CHF 52 750 / per year *
FORMAT D'ÉTUDE
Sur le campus
* annual tuition fee for international students per year | Swiss/EU/EEA: CHF 27,550 per year | US citizens / permanent residents and Canadian citizens: $48,500 per year
Admissions
Galerie
Curriculum
En plus des opportunités d'études supérieures telles que les programmes de MBA, MSc et MA, les cheminements de carrière possibles pour les diplômés en marketing international incluent un large éventail de rôles dans les entreprises (chef de marque, responsable du marketing numérique, directeur de recherche, responsable de la publicité et de la communication) dans tous les domaines. les industries.
Foundation Courses (15 Credits)
- BUS 115 Comptabilité financière
- BUS 135 Introduction aux systèmes d'entreprise
- Le marketing du BUS 136 dans un contexte mondial
- MAT 201 Introduction aux statistiques
- POL 112 Marchés, politique et administration
Exigences de marketing (18 crédits)
- BUS 256 Méthodes de recherche marketing
- Gestion de la marque BUS 274
- BUS 285 Communications marketing intégrées
- BUS 342 Marketing vert et RSE
- BUS 383 Marketing numérique et analyse Web
- BUS 385 Comportement du consommateur dans le marketing international
Exigences de gestion (15 crédits)
- BUS 226 Finance de gestion
- BUS 306 Quantitative Methods and Dynamic Forecasting
- Théorie de la gestion stratégique BUS 353
- BUS 397 Exploration de données (intelligence économique)
- BUS 410 Comportement organisationnel et leadership
Capstone Requirement (3 Credits)
- BUS 455 Global Strategic Management
Electives (6 Credits)
Two of the following:
- BUS 143 Science comportementale pour la prise de décision
- BUS 145T Gestion sans frontières : les entreprises internationales dans un monde globalisé
- BUS 236T Marketing pour les films
- BUS 243 Finances personnelles
- BUS 3XX Tout cours Business de niveau 300
- BUS 4XX Tout cours Business de niveau 400
- COM 105 Introduction to Communication and Media Studies
- PSY 201 Psychologie sociale
- SOC 100 Introduction to Sociology
Frais de scolarité du programme
Bourses et financement
Franklin University Switzerland offers merit scholarships to admitted students based on academic achievements in high school and/or transferable undergraduate work. All undergraduate applicants are considered for merit awards as part of the admissions process, which are awarded at the point of admission with priority given to students applying by the December 1 deadline. Additional need-based scholarships may be awarded on top of merit scholarships, depending on a student’s need. Merit scholarships are renewable for up to four years or eight semesters.
Undergraduate Special Awards
Our competitive scholarship programs offer the most promising students the financial support they need to pursue their studies. These scholarship opportunities are awarded during the enrollment process for incoming students.
At FUS, we are committed to ensuring that talented students are able to access the best educational opportunities so that they can reach their full potential and make a positive impact at Franklin and beyond their studies. We offer generous scholarships and awards to make sure the most promising and motivated young minds are able to achieve their goals and make a positive impact on society.
The scholarship opportunities listed below are cumulative with other types of financial aid, and would be renewed annually to student recipients provided GPA requirements and other applicable conditions per scholarship type are maintained.
- SUNY-FUS 2 + 2 Jacques Villaret International Education Award for SUNY Community College Students
- Franklin Honors Program Award
- The Ambassador Wilfried Geens Award
- The Brian Stanford Award in Creative Practices
- The Ann Gardiner Award in Sustainability
- Life-Long Learning Scholarship
Conditions d’admission au programme
Démontrez votre engagement et votre volonté de réussir à l’école de commerce en passant l’examen GMAT – l’examen d’admission le plus utilisé qui mesure vos capacités de réflexion critique et de raisonnement.
Téléchargez le mini-quiz GMAT pour avoir un aperçu des questions que vous trouverez à l'examen.