NOVA IMS - Information Management School
Master's Degree in Data-Driven Marketing, with a Specialization in Marketing Intelligence
Lisbon, Portugal
Master
DURÉE
2 ans
LANGUES
Anglais
RYTHME
À plein temps
DATE LIMITE D'INSCRIPTION
05 Mar 2026
DATE DE DÉBUT AU PLUS TÔT
Sep 2026
FRAIS DE SCOLARITÉ
EUR 6 000 / per course
FORMAT D'ÉTUDE
Sur le campus
Conseil rapide
En contactant l’école, vous aurez accès à des conseils prioritaires gratuits pour toute question relative aux études et aux inscriptions.
The Master's Degree Program in Data-Driven Marketing, with a specialization in Marketing Intelligence, trains technical and management staff to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing information in organizations.
This program provides a balanced curriculum between a component based on marketing management tools and others supported by information analysis and management methodologies.
This program is held during working hours and is aimed at young graduates and professionals who intend to study on a full-time basis. It is also available in an after-working hours format (after 6.30 p.m.).
This program is held after working hours and is aimed at professionals who intend to make their studies compatible with their professional activities. It is also available in a working-hours format.
Length
This program lasts 4 semesters: 2 correspond to the curricular component and 2 to the development of a thesis, work project, or internship report, in a total of 120 ECTS.
The classes will start in September 2024, end in June 2025, and run during working hours and after working hours (after 6:30 p.m.), 2 to 3 times a week.