Nouvelles de l'enseignement supérieur

Find out if your website is user-friendly and ready to attract and covert students looking to study abroad by going through our university website checklist. 

Stop making the same mistakes over and over again when it comes to higher education marketing and student recruitment. Learn the top 4 student recruitment mistakes to avoid in 2019!

Get a sneak peek at our findings from our International Higher Education Report: Student Trends 2019 and learn how to better understand, communicate and recruit more potential students in the new year!

The competition for universities to attract and lock in students is continuing to grow. With so many colleges offering similar programs, it is essential that you stand out and prove as soon as possible that you are the right choice for a potential candidate. Learn how to improve your responses, increase replies and make more bookings!

If you want to understand the value of your campaign with us, it’s important to take an
in-depth look at the exposure educations.com is giving your institute.

The statistics in this infographic have been taken from the educations.com 2018 Student Survey. Over 20,000 students from around the world answers our survey, 4,101 of which were prospective students specifically from Asia. Here is what they said about how they decide where and what to study abroad. 

Spending time setting up tracking can have a tremendous impact on the success of your marketing initiatives. Online channels and campaigns can help you track website visitors and connect these interactions to future enrolled students.

Prospective students want to convert differently depending on where they're from. So how can international recruitment teams in higher education institutions utilize this in order to increase conversions? 

If you work in international student recruitment, don't miss your free copy of our International Higher Education Report: Student Trends 2018! Get insight into emerging trends in your target markets through a robust student survey completed by over 20,000 prospective and current students representing 178 nationalities.

At educations.com, we are constantly looking for ways to tap into the international student market. As innovators in the industry, we believe in providing new and interesting data, free of charge, to institutions of higher education to provide international student recruitment and marketing teams with the information they need to target the right audience and get the best return on investment.

China remains the world’s largest source of international students, with over half a million academics leaving the country to study abroad. So it’s not surprising that many higher education institutions have started targeting their marketing towards this geographic market. Here are our top tips for recruiting students from China to study abroad at your university.

Elected with over 65% of the votes on May the 7th 2017, new French president Emmanuel Macron has shown his ambition to empower both research and higher education sectors in France. We've pin-pointed the top six ways a Macron presidency could affect international student recruitment in France.

When you joined the international education marketing and recruitment field, you accepted an array of challenges. We took a look at the 4 most common problems you’ll face when trying to recruit international students and compiled our best tips on how to overcome them.

Over the past years, the study abroad decision process has grown more complex and moved online. This trend has been confirmed by Google Education which reported that 9 in 10 enrolled students research higher education institutions online. Understanding the international student online journey becomes more than ever crucial for any marketer. Read our tips for higher education marketers to capture students along this journey.

You probably use a mix of digital marketing methods which seem to be effective in your international student recruitment. But which channel offers you the greatest results? In December 2016, we asked this question to international higher education marketing and recruitment professionals. The majority of them ranked education portals as the most valuable marketing investment.

Looking to increase the open rate of your student recruitment email campaigns? Read our top-performing approaches to subject lines for international student recruitment email marketing campaigns.

The latest trends in international student recruitment for higher education marketing and recruitment professionals.

For most institutions for higher education, the use of online marketing channels to recruit domestic and international students is a no-brainer. But how do we measure the success of a key factor of educational marketing: portals?