Master mondial en gestion de la mode et du luxe
Rome, Italie
Master
DURÉE
1 an
LANGUES
Anglais
RYTHME
À plein temps
DATE LIMITE D'INSCRIPTION
DATE DE DÉBUT AU PLUS TÔT
Apr 2026
FRAIS DE SCOLARITÉ
EUR 16 000 *
FORMAT D'ÉTUDE
Sur le campus
* bourse jusqu'à 25%
Le Global Master in Fashion and Luxury Management de la Rome Business School est le choix idéal pour tous ceux qui souhaitent développer de solides compétences en gestion pour travailler dans le secteur de la mode & Design Management et devenir des spécialistes de la mode et du design, des chercheurs de tendances, des communicateurs de mode, des spécialistes des marques, et être compétitifs sur le marché international de l'emploi.
Global Master en gestion de la mode et du luxe Vue d'ensemble
Le master en gestion de la mode et du luxe vise à former des professionnels désireux d'apprendre et d'avoir un impact sur le système, le marché et l'industrie de la mode et du luxe. Les participants étudieront le concept de style de luxe italien et la tradition de la mode "Made in Italy" directement à Rome, le cœur du luxe.
Les étudiants se doteront tout d'abord de connaissances générales de base en gestion, puis apprendront les principes fondamentaux pour opérer dans ces industries, et avec la compréhension des nouvelles technologies, ils seront tout à fait prêts à avoir un impact dans le monde et à accélérer leur carrière professionnelle.
Façonnez votre parcours professionnel en vous appuyant sur quatre piliers :
Un véritable lien avec les entreprises
Un réseau international d'entreprises partenaires qui aura un impact direct sur l'expérience académique de l'étudiant grâce au Business Practice LAB, aux visites d'entreprises, aux exercices en classe et aux conférenciers exclusifs qui adapteront les contenus théoriques du master à la réalité professionnelle actuelle.
Internationalité
La Rome Business School est fièrement l'école de commerce la plus internationale d'Italie. Chaque jour, nous sommes en mesure d'immerger nos étudiants dans un environnement stimulant, grâce à notre faculté internationale, à notre classe mixte et à notre expérience exclusive : Bootcamps. Les étudiants auront l'occasion de participer à des camps d'entraînement dans la Silicon Valley, à Barcelone, à Paris, au Qatar, à Lagos, à Rome, en Toscane, à Londres et en Chine, ainsi qu'à un grand tour d'Italie.
Impact professionnel
Notre objectif est d'avoir un véritable impact sur la carrière professionnelle de nos étudiants, à la fois par le biais des cours et des services d'orientation professionnelle. En plus des cours magistraux, nos masters proposent différents services visant à développer le profil de nos étudiants grâce à des services de carrière structurés, des rencontres avec des entreprises internationales de premier plan, des séances d'observation de l'entreprise ou de coaching individuel, et des programmes d'acquisition de compétences non techniques (soft skills).
Objectif supérieur
Conformément à notre devise, "De meilleurs managers pour un monde meilleur", nous croyons en des managers qui construisent des entreprises avec un objectif plus élevé. Pour cela, nous formerons des dirigeants responsables et innovants, capables d'impulser le changement dans la société à partir de leur propre entreprise.
Pourquoi choisir le Global Master in Fashion and Luxury Management ?
Visites d'entreprises
Visite expérimentale chez GUCCI, Valentino, Hugo Boss, Bulgari & Fendi pour comprendre comment chaque entreprise gère sa chaîne de valeur, l'expérience client d'une marque de luxe/industrie spécifique, comment ils gèrent les différents canaux de communication, les tendances du segment de marché, etc.
Bootcamp international à Paris inclus dans le Master
Mettez en pratique le leadership mondial et enrichissez votre CV d'une expérience internationale extraordinaire en vous immergeant dans le monde des affaires. Adoptez le rôle d'un étudiant international : élargissez vos horizons professionnels et créez des liens internationaux grâce à un camp d'entraînement d'une semaine. Le programme de master offre une opportunité unique avec son camp d'entraînement immersif à Paris, inclus dans le prix. Vous pouvez également explorer les centres dynamiques de certaines des villes les plus cosmopolites du monde, notamment la Silicon Valley, Paris, Rome, Lagos, Doha, Londres, le Qatar, la Chine ou la Toscane.
Laboratoire de pratique commerciale avec Valentino
Au cours de l'atelier Business Practice Lab avec Valentino, les étudiants travailleront avec des managers pour définir une stratégie visant à guider les clients tout au long du parcours d'achat des produits VALENTINO. Les étudiants auront l'occasion de se mettre dans la peau du directeur de leur marque, de développer une marque mondiale de mode ou de luxe et de définir une stratégie opérationnelle, un positionnement sur le marché et une tarification. Ils seront guidés dans la définition de l'assortiment de produits et de la stratégie de distribution en tant que directeur mondial.
Impact sur la carrière
L'école de commerce de Rome a atteint un taux de placement de 97 %. Plus de 69 % des étudiants ont trouvé un nouvel emploi dans les six mois suivant l'obtention de leur master et plus de 50 % avant la fin de leurs études. Nos étudiants trouvent des emplois dans des entreprises prestigieuses telles que LuisaViaRoma, Vince, Versace, Max Mara et La Rinascente.
Les entreprises en action
Le programme offre de nombreuses possibilités de réseautage avec des professionnels de l'industrie, des membres du conseil d'administration de RBS CAB et des partenaires commerciaux par le biais de visites d'entreprises, de conférences invitées et de projets Capstone. Il comprend des évaluations de cas d'entreprise portant sur des histoires de marques récentes et réussies, ainsi qu'un laboratoire de pratique commerciale avec Valentino, où les étudiants travaillent sur des stratégies de ressources humaines pour une entreprise de mode de luxe. Ils participent également à l'élaboration d'une stratégie globale de marque de mode ou de luxe et ont accès à la base de données VOGUE BUSINESS pour obtenir des informations précieuses. Le projet Capstone consiste à relever des défis réels auprès d'entreprises de premier plan ou à élaborer des plans d'affaires pour des produits de mode et de luxe.
Classement d'Eduniversal
Classé parmi les 30 meilleurs masters au monde par Eduniversal.
The Master’s in Fashion and Luxury Management aims to train young professionals with the managerial skills required to be effective specialists in luxury brands, product developers, and fashion researchers. They will be able to understand the luxury market and embrace new technologies for luxury and fashion innovation to grow sustainable businesses.
5% Start with Managerial Core
Acquire new skills and more knowledge about the world of economics
During the first module of the Master Fashion and Luxury Management, students will learn to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations. - Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
35% Get Into Focusing and Specializing
Specializing in Fashion and Luxury directly in Italy
During the second module of the Master in Fashion and Luxury Management, students will learn how to:
- The Fashion and the Luxury Market, its Sociology and its People:
- The Global Luxury and Fashion Markets, Groups, Brands and key players
- The Fashion and Luxury Industry, its Cultural Revolution, and sociology
- Fashion and Luxury Uniqueness in Customer’s Mind
- The success factors of Brand Origin, and the reasons for the success of ‘Made in Italy’
- People, Roles, Functions, and Managerial Competencies Linked to Fashion
- The Fashion World and the Management of Fashion Brands:
- The Fashion market segmentation, key categories, key players
- Branding and Positioning for Fashion Brands
- Product Design, Style Development, and Production
- Marketing and communication/PR
- Merchandising and Buying
- Visual Merchandising
- Fashion shows and Events management
- The World of Luxury and the Management of Luxury Brands
- The Fashion market segmentation, key categories, key players
- Product Design, Style Development, and Production
- Marketing and communication/PR
- Merchandising and Buying
- Visual Merchandising
- Fashion shows and Showroom management
- The role of the Store in generating – Desirability, Purchase, and Loyalty in Fashion and Luxury:
- Store design, Concepts, Aesthetics, Functionality
- Retail challenge: Locations, Geography, Visibility, traffic catching
- The Key Role of Sales Ambassadors in Store
10% Being an innovative and responsible leader in the fashion industry
New Fashion Tech, Future Trends and Global Leadership
During the third module of the Master in Fashion and Luxury Management, students will learn how to:
- Fashion Luxury Law:
- Luxury and Fashion Licensing, & Luxury Trademarks
- Legal and Ethical Aspects and Copy Right
- Fashion & Luxury New Tech and Big Data Analytics:
- New Tech, AI, and The Future of Luxury and Fashion
- Fashion & Luxury in the Metaverse
- Retail, Luxury and Fashion Analytics
- Sustainability & Future Trends:
- Climate choice: perspectives for environmentally conscious businesses in Fashion and Luxury
- Sustainable Fashion Production, & Fashion Supply Chain Management
- Conscious Fashion Campaigns (Case studies analysis)
- Business Ethics and CSR
10% Electives
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
15%Business in Action
Practice Lab | In partnership with Valentino
Rome Business School Practice Lab is the place where theoretical concepts are put into practice and participants learn through experience. The Lab is run by Valentino managers.
They will examine different specialist knowledge, work on exercises, and network while sharing their experience and expertise with the students. This Lab is entirely run by Valentino managers with whom you will create strategies to guide customers through the customer journey of Valentino products.
5% Global Trends Lab
Business in Action - Hands-on Lab
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, and ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
20% Captstone Project
An educational experience
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business develop a strategy to increase online sales or create a loyalty offering for different generations.
You will be given two case studies from two real companies that will allow you to test the knowledge learned during the master’s course.
Previous years’ experiences
The Practical Challenge:
Creating a loyalty offer for the Gen-Z audience, potentially benefiting from the recent brand upgrade effect.
The Practical Challenge:
To boost and increase online sales (which have increased in this last period, especially thanks to the Instagram shop), 2. expand the number of people who know the Amira brand and thus increase visibility, sales, and turnover.
Based on their profile, experience, and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
- Early Bird Enrollment Scholarship.
- Lifelong Learning Scholarship.
- Executive Women Scholarship.
- Academic Excellence Scholarship.
- Entrepreneurial Grant.
- Better Managers for a Better World Scholarship.
- Student Loan Assistance Grant.
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
- Understand the Fashion and Luxury market from a business, creative, and sociological point of view, and use their knowledge to develop an effective Brand strategy and successful execution.
- Develop a Brand in terms of Reputation, Appeal, Desirability, Sales, and Profit in the various Luxury and Fashion industries like Jewellery, Watches, Accessories, Fashion, and Leisure by understanding its key drivers, organization models, and Communication tools.
- Work on the Brand Image and Uniqueness to create a distinctive proposition that makes a Brand successful and relevant for Luxury Customers. In addition, you will develop an effective Communication strategy and holistic plan.
- Interact with each of the key management departments like Marketing, Retail, Digital, Communication, PR, and Style by understanding the different roles and responsibilities in a Company organization.
- Evaluate the appropriateness of a Distribution strategy, in its mix of Retail/Wholesale/E-Commerce, and apply adequate strategies to develop each of the channels at its best performance.
Throughout your Master's in Fashion and Luxury Management, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents and managers build their future, guiding them along the path that best suits their capabilities, desires, and professional goals.
To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights, and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test, and improve your entrepreneurial skills, develop a business idea, and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Merchandising Manager
- Luxury Brand Manager
- Luxury Retail Buyer
- Store Manager
- Visual Merchandiser
- Product Manager
- Market Research Analyst
- Luxury Fashion Consultant
- Marketing Manager
- Creative Director
- Area Sales Supervisor
- Designer or Stylist
The salary of our students after the completion of our Global Master in Fashion and Luxury Management increased by an average of 36%