18 Gestion des marques Master ès sciences Degree Programs in Europe

Notre cours MSc Marketing and Brand Management comprend un aperçu des valeurs de la marque et un large éventail de canaux de communication connexes.

Do you want to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation? Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. The initial fifteen weeks of the programme are organised into two tracks. When applying to this programme, you must also select which track you want to follow, either a more management-oriented perspective or a perspective that puts an emphasis on consumer and cultural aspects.