352 Analyse des données Degree Programs

This program is unique as it will assist you right from the start with the identification and development of central doctoral research and international publications in renowned international journals. DBA students can write their dissertations about topics within their companies and industries, or subject areas in Data Analytics, Consulting, Leadership / Management, Health Care, Automotive, Tourism, International Business, Finance, Accounting, Controlling, Human Resource Management, Marketing, (Information) Technology Management, Counseling / Training, Interim Management, Entrepreneurship, Innovation Management, Change Management.

Digital Marketing and Analytics is a master’s degree programme for those who want to combine business and market knowledge with digitalisation. Digitalisation provides tremendous opportunities for companies to succeed, but success requires unique skills and knowledge. This is exactly what our programme offers you: the capability to help organisations improve their understanding of the markets they operate in and how consumers of today behave in the digitalised environment.

The sheer amount of data collected by businesses like Google, Facebook, and Amazon is staggering — and they all need someone to interpret what it means. With a degree in business data science from Susquehanna, that someone will be you. From accounting firms to major consumer brands to healthcare systems, businesses of all types and sizes are collecting data.

This degree provides students with the educational foundation necessary to succeed as intelligence analysts in federal national security agencies, private defense contractors, law enforcement agencies, businesses, and non-government organizations. This graduate program is comparable to the master in security studies programs at other universities.